I was wondering if we could have a new parameter on the variables screen called "Alias".
If a variable name for example is "RELJAKE" = "Relationship with Jake".
Instead of putting Relationship with Jake: %%RELJAKE%% on every page, why not just allow me to fill in an "alias" for it that replaces the variable's name with the alias inside the story?
Set "Display on Page" = true and viola!
There you have it. Variable aliases.