A basic story to figure out the site mechanics. (Using story pathing and variable-determined links.)
Gather information and forge alliances. Early choices may affect which options you get later in the story.
You often only get one chance to learn something before the story moves on. Choose your questions wisely.
You often only get one chance to make an impression on someone. Choose your actions wisely.
At the end, will you have to information and allies you need to steer the story in the direction you want it to go? Or will you be at the mercy of the details you missed and enemies you made?