You take on the role of a person who's identity is unknown but his story is. You lead his life to what you want. When his last smile maybe, or what his last feelings are dependent on the choices you make.

Is Zed dead?
Is Fred a grammar Nazi?
Is this even Serious?
Will I ever figure out the name of my other account?

Am I on drugs or any sort of medication or consumable entity with hallucinative properties?

These question will most likely not be answered in this extremely interesting, elegant, mysterious, and misleading story.

I bet you actually put effort into them