I really hesitated to play it because the youtube commercials annoyed me. "Dammit, just leave me alone, game...! I wanna watch this cracked video...!" But then I saw it at redbox and, wouldn't you know it, those freaking ads actually worked. I was intrigued, so I rented it, and played it... and seeing what happened to Joel's kid... it seems a bit obvious, but it got me.
I was thinking "Wow, for once, it's a game about a male protagonist with a female tagalong and it has nothing to do with romance. It's about a dad, who tried and failed to protect his daughter and gets the chance in his later years, as a grizzly old survivor of a zombie apocalypse, to redeem himself by protecting this new kid. That's... actually a premise I have not played before." Of course, the kid's role in all of this IS cliche, but still. I like it.