No, missing the point. They wanted to charge TWICE for the same service.
I have no idea what the cost of net is near you but using hypothetical numbers shows the point easily enough:
Your family pays $60 for fast, reliable net for your house so you can all stream movies and play games and surf the net at the same time. Several companies pay $160 a month for large bandwidth company internet so their entire company can do net stuff at the same time. You have now paid for your service, perfect right? All the data packets get send to the routers and are handled equally and in order. You send a tiny tiny portion of data compared to the big companies near you but that isn't any issue as your data is handled the same and you all get good service with all data reaching places and returning quickly enough for your entire family to use the net and the companies to all do so too with no visible lag or deficit.
Well not anymore. You see The companies now want paid a second time. They go to the businesses and say look, you are a big business, you trade shares and do Skype calls around the world etc. However now, we have priority customers. This means that if you DON'T pay us this monthly/yearly fee, your data will be blocked and sidelined while your competitors are streamlined. You will see the net you pay for slow down or even get to the point where you can't skype call anymore once all the others pay us. But if you DO pay us you will get even better net and things will go faster for you, you might shave 1/10000 of a second off your stock updates!
So all the companies are forced to pay the fee, however much it is.
You still pay your families $60 per month, same as before, but you don't pay the massive extra fees. Your families data is now ignored and blocked until all the companies data is handled. Your net is now reduced to dial-up speeds for most of the working day and evening. The only way to fix it? pay the fee.
So lets say your family pays the fee too cos you are tired of not being able to stream or play online games. You get your net back, all you had to do was pay your normal monthly bill, pay even more on top to become 'Priority' and guess what, after paying extra, you get exactly the same net and handling as before! you are treated equally again!
If you live in a more rural area like mine where net traffic is already bad and clogs up at peak times this would mean loosing net entirely for hours a day unless you pay twice.